Styx Mill are an international manufacturer of premium purpose designed oilskin and fire/arc apparel with a solid 25 year history. Since the beginning of 2016 Goodbrand has been helping Styx Mill to expand their business with a refresh and upgrade of their marketing material.
During this time we designed new catalogues, swing tags, trade show and printed promotional material for Styx Mill’s oilskin range. Working with photographer Dave Richards, we created a new look and feel that reflects the quality and style of the oilskin garments.
We focussed on using exceptional high quality photography mixed with simple, clean typographic design to allow the products to be the true hero of the marketing material.
Within the first year of our partnership with Styx Mill sales of oilskin garments increased by over 130%. This is a fantastic example of the power of a strong visual presence and marketing strategy.
With the recent launch of Styx Mill’s fire/arc catalogue we are looking forward to seeing similar growth for this product range.